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This site ztsafetysystems.com has the following in the homepage, "Introducing a new industry standard." Our analyzers noticed that the webpage also stated " The Only Truly Safe Safety Harness." The Website also stated " No Groin Straps - Both front and Rear attachments. A safer, comfortable, more functional approach to safety at height. A safer, comfortable, more functional approach to safety at height. As part of your working at height safety system, the right harness is essential. 45; ZT Safety Harnesses. Find more about the ZT Safety Harness or choose from our list of registered distributors." The website's header had zt safety systems as the most important keyword. It was followed by zt safety harness, no groin straps, and revolutionary safety harness which isn't as ranked as highly as zt safety systems. The next words the site used was work at height innovation. award winning safety was also included but might not be understood by search parsers.